Abhinav, Founder & CEO of Lean Hippo Marketers has been working with corporates and startups for over 15 years. He feels that businesses need to become brands in order to stay relevant in the long run and this is what emboldened him to start Lean Hippo Marketers in 2012. Apart from Lean Hippo, Abhinav also owns and manages the famous south Delhi restaurant – Fork You.

Early Career

Abhinav has been a serial entrepreneur and has had numerous ventures under his belt. He started his entrepreneurial wandering at the age of 15 when he started a web design company. Later, he moved on to other areas such as the likes of film-production, publication, advertising and live entertainment.

One of the highlights was “The Student Inc”, a fortnightly newspaper directed towards college students. It was because of this Abhinav got featured in national media such as The Indian Express, AAJ TAK and likes as one of the youngest publishers & editors in the country at the age of 20. He also founded Grey Matter Events, an event management company that organised “Zeal 2007”, a week long music festival in Goa, with artists from across the globe.

Alma Mater, Important Roles & Beyond

Abhinav completed his post graduation in Advertising and PR from MICA, and worked as a Communications Officer at Commonwealth Games and Marketing Manager at Radio Mirchi.

Abhinav has an agency portfolio that includes some of the biggest brands from corporate, international and the retail sector. He believes that brands choose LHM because of its precise knowledge and understanding of not only digital marketing but classic marketing. He believes we are marketers first and then digital marketers. His day to day contribution isn’t just taking care of strategy, creative and technical roles but also scrubbing off roadblocks for people and ensuring that they are empowered.

Abhinav believes that brands, in general, expect a lot as the digital side of things have evolved drastically in the last decade. The Big Boys of the market want new content and modernised interfaces which has augmented the need for multi-purpose & versatile digital agencies. Lean Hippo works relentlessly to outpace the digital sphere and offer highly relevant and extensive digital services to established and upcoming brands.

Fitness isn’t just some diversion for Abhinav. He works out religiously. Apart from fitness, he is one dedicated cinephile.