Facebook is a fantastic targeted advertising platform and it allows easy and quick interaction between customers and businesses. A focused Facebook marketing strategy is essential. Here are a few hacks you should consider:
1. Optimize your post timing
Your post timing is as important as your post. Sometimes it’s not that your content isn’t interactive enough, It’s that you’re not posting at the right time. Your audience isn’t waiting for your next update, they’ve got their own lives, they might be asleep, or they’re just too busy to get involved. Timing matters a lot. There are a lot of suggestions for the best time to publish a post. The only way to know the best time to publish a post is to evaluate your page insights.
Go to your Facebook page and click on insights. Then click on posts. You will be presented with information about the time most of your audience is online and even their most active days. Then study how content interacts at different times of the day.
2. Go live
Images perform better than text and videos perform better than images. However, live videos perform better than them all. Facebook Live video has the widest reach of any type of content. Additionally, it draws 10 times as many comments as regular video and people watch it three times as long. Facebook effectively optimizes live video by putting it at the top of the News Feed, as well as sending notifications to a possibly interested audience. Facebook live videos can get you to click with your audience, show originality, openness, and build a stronger customer base.
3. Ideal call to action
The CTA button is a front-and-center opportunity at the top of your page, so make sure it sends your audience in the right direction. If you want to communicate, ‘Sign up’ or ‘Send a message’ might be perfect. Meanwhile, ‘Book Now’ or ‘Shop Now’ can help you identify your immediate prospects.
4. Promote your page
It’s not enough to just post great content. Organic reach, even with video, is simply too low to hold a page. Your content will need to be boosted from time to time. Quality content and paid promotion go together on Facebook. Good content engages and maintains your audience, promotion helps you reach them. Facebook makes it easy, there’s always a promotion button next to your page options.
5. Engage without baiting
The Facebook algorithm will remove any pages that publish provocative or misleading information. Asking questions and posting polls are great strategies, but there’s a difference between writing clickable content and clickbait. If you attempt to push or bribe people to click, like, share, react, or vote on your posts, your reach will suffer. Instead, focus on creating shareable content that captures curiosity, stirs emotion, and gives value to your audience.
There are tons of Facebook benefits your business can reap with Facebook marketing. Start planning your strategy today!
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