Twitter can be one of the most challenging digital channels to master and scale. However, it can be one of the most rewarding. Boosting a business with Twitter marketing can be tough. With millions of active users posting millions of tweets a day, it’s easy for your tweet to get lost in the move.
Here are a few hacks to help you create a strategy for Twitter marketing–
- Tweet during peak hours – There are certain times of the day or days of the week when more of your users are active and more likely to engage with your content. By being able to find those peak hours and posting during that time will get you more views as well as increase engagement and clicks on your post.
- Closely monitor trending hashtags – Hashtags are an important element of Twitter usage. You expect a Tweet to show up with at least one hashtag linked to it. Hashtags provide the advantage of helping the relevant audience find you when they search for the hashtag you are using.
- Reply to tweets and join the conversation – When you reply to or engage with, other users, they’re more likely to be receptive to what you’re posting. This is especially true given that most brands do not take or have the time to interact with a lot of followers, so it can mean more when you do it. This can also help build social proof over time, which is valuable across all social media marketing platforms.
- Tweet with images for engagement – People connect with an optical representation more instinctively than they do with a 280-character blurb. A picture can get a great deal of information across compared to the traditional 280-characters. Tweeting images will allow you to deepen the interaction between you and your followers and will boost user engagement.
- Use less and relevant hashtags – Tweets that include hashtags can see much more engagement compared to a similar tweet without hashtags. Also, tweets with hashtags are more likely to get retweeted than those without them. Hashtags fit into the culture of Twitter usage. However, tweets with only one hashtag are to get retweeted than those with two hashtags.
There are many social media platforms on which your brand can be active, but marketing on Twitter has often proved to be a striking opportunity to reach the perfect audience and get more response.
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