Instagram changes everyday and it is probably changing right now, as you read this. The idea behind these incessant changes is to bring more traffic to brands, content creators and what not. The question that everybody seems to have is how do you adapt to these new changes and algorithms? Simple – Strategise.
But first, you have to set specific parameters that define growth for you. It could be followers, likes or comments. With this post, we’ll tell you how to use Instagram organically to benefit your brand.
1. Consistency – After you’ve decided everything, what you need to maintain is consistency with your posts. Going viral isn’t a great idea as it just gives a few days of engagement. But, focusing on your regular posting strategy and consistency will give lifetime growth that is going to stick around. Posting regularly also gives your viewers something to look forward to.
2. Invest in Content – Investing in good content is crucial. It’ll give your brand a purpose and regularity. Just posts aren’t good enough, you need to constantly work on stories, Q&As and more. Stories are a great way to bring in views, replies – basically engagement. We can’t put more stress on how crucial it is to be relevant and regular.
3. Promotion and Contests – Everyone loves a little discount or two. Promotions and contests can bring even an unmotivated customer. In a research, almost 72% customers want discounts and promotions. Running these promotions can benefit your instagram growth like no other. Perform giveaways more often (customers love it).
4. Increase Engagement – Increasing your engagement will only do more good than you ever did. It means you engage with audiences more often and try to respond to all dms, comments and mentions. People love when a brand replies back or mentions them back. Involve influencers and mention them also. This will help you gain loyal fans, customers.
There are many ways to grow audiences organically. Some work faster than previous, some don’t. The key is simple – post regular and keep it relevant.
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