While nobody can foretell what a post-corona virus existence would seem like, one thing is certain for marketers: digital channels are more important than ever. Online channels now play an increasingly vital role, as people continue to self-isolate and consume more time online.
In these sensitive times, what digital marketing strategies should marketers consider?
Responding to customer needs empathetically, in a personalised way, while considering current limitations and circumstances, is vital. To enable this kind of personalisation, marketers need to ensure they optimise their use of, various online marketing technologies available. Apart from that, it is worth reviewing, and implementing the following strategies.
SEO (search engine optimization), PPC (pay-per-click), content marketing, and social media marketing make the digital aspect come stirring.
So we have put together a listing of key digital marketing trends worth focusing on amid the COVID-19 lockdowns, which could help to maximize response, and subsequent sales performance.
Creative Interactive Content
People love to interact. If you allow them to connect with your brand via 360-degree videos, AR/VR, quizzes, and polls; there is nothing like it. This sort of content breaks monotony, it’s new, fresh, and original. It gives your site visitor a reason to stay on the page other than just being informative or sales-y. Interactive content is shareable and the ability to share enhances brand awareness.
Augmented Reality and Virtual Reality
The time is right to scale these technologies. These technologies are affordable and readily available. The only thing missing for their widespread adoption was an impetus to meet and shop in virtual worlds. That impetus has come with the COVID-19 pandemic and ensuing lockdown. Although people cannot satisfy their social instincts in person with them, they can virtually fulfill them.
Analyse your inbound marketing for Covid-19
In the event of a surge in online traffic, are you equipped for more consumers proactively researching your business? Or indirectly landing at your website through SEO and paid search? Analyse inbound marketing including websites, chat bots, videos, and brochures.
Can people easily find your business via search engines? What about voice search? Does the content of your website provide answers to current questions? It’s time to update your website FAQs too, also benefiting voice search rankings, with new information relating to Covid-19 in particular.
Analyse everything
During this pandemic, new search trends emerge almost daily. That’s why data analysis and reporting are crucial. Discovering what pages consumers visit and what searches they perform can help fine-tune marketing messages and deliver relevant content.
Ask questions like who are my most valuable offline customers? How can I nudge them towards online conversion? Which messages create the most engagement? Do I have relevant information for consumers living in a specific area?
Having actionable data about consumers is pivotal, and marketing automation technology typically offers this capability. In times like these, it is about using that power and combining it with smart ideas for targeted campaigns based on real-time data. Today we have the tools to gain insights on what consumers need at the moment and respond with personal relevance at an unprecedented scale. Being active and engaging and taking advantage of this will be key while consumers are distancing themselves physically, but remain connected digitally, perhaps closer than ever.
Read Other Blogs:
- Do’s and Don’ts of Digital Marketing During Corona Pandemic
- Strategies To Stay Ahead During The Corona Crisis
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