If you want to know how you have been performing marketing-wise, here are some Google Analytics metrics that you can consider.
1. Bounce Rate
Bounce rates list for you the number of individuals who visit a specific page on your website and leave. Perhaps visit or bounce to other websites. The thing with bounce rates is that you will need to keep the rates low.
Supposedly, if you have a blog page with a high bounce rate, this might suggest that your content is to be improved or changed. Here are a few things you can look out for:
- Does your page have easy navigation or is it well-structured?
- Does it have proper visuals and text?
- Are your headlines/copies well optimized and catchy enough to attract?
2. Exit Rate
The purpose of visitor’s exit rates is to measure site interest. One way to do it would be to track which pages on your website are getting the most exit rates. Visitors visit these pages at the very end. The task here is to know why visitors see this page in the end and change anything that your visitors don’t like.
Things you need to look for:
- Is your page well-structured?
- Is your content relevant?
3. Page Time
This metric is used to track the amount of time people spend on a particular page. Some pages in nature require more time to be read but lower time spent doesn’t necessarily mean that your page is less important or ineffective. Take the ‘Shopping Cart Page’ for example. Less time spent actually means that people are making quick decisions to shop.
This is different for pages like blogs or articles. Less time spent there actually means that people are not liking the information you’ve shared there.
The idea is to figure out which pages have higher amount of time spent and then replicate those strategies.
4. Traffic Sources
This one helps you to track your visitors’ source -where are they coming from. Using this tool can help you understand the locations your website is most viewed at. Finding out visitors’ source can help you understand the dynamics of your audience and can help you strategise better. After you’ve reviewed your sources, you can make better campaigns with more traffic and engagement.
5. Unique Sessions
If you’re getting lots of traffic, it may be that the same person is visiting your website multiple times. To deal with that, Unique Sessions helps you to track unique sessions (1 unique sessions=1 person).
To understand what is making people come to your website, few thing you can look out for:
- Review a campaign or page that is getting the most views, then replicate those steps for other campaigns as well.
- Do videos work best or static posts? Find out the right kind of posts & content that work you for.
Read Other Blogs:
- Unlocking Success – Understanding Average ROAS for D2C Brands
- The Future of Performance Marketing: Trends to Watch Out
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